·4 min read
MVP Social Proof Strategies
Nobody wants to be the first customer. Here is how to build trust when you are just starting.
Social Proof Without Customers
- •Waitlist count: Even 100 signups shows interest
- •Beta tester testimonials: Even unpaid feedback counts
- •Your credentials: Relevant experience builds trust
- •Media mentions: Even small publications help
- •Partnerships: Integrations or affiliations
Early Customer Strategies
- •Offer free access for testimonials
- •Ask for video testimonials (more credible)
- •Feature logos of companies using you
- •Share specific results and metrics
- •Get reviews on G2, Capterra, or Product Hunt
Types of Social Proof
| Type | Example | Best For |
|---|---|---|
| Testimonials | Quote with photo and name | Landing pages |
| Case studies | Detailed success story | B2B sales |
| Metrics | 500+ users, 4.8 stars | Quick credibility |
| Logos | Trusted by Company X | Enterprise sales |
| Reviews | Third-party platform reviews | Comparison shoppers |
Getting Good Testimonials
- •Ask specific questions: What problem did we solve?
- •Request measurable outcomes if possible
- •Ask for permission to use name and photo
- •Video is more credible than text
- •Recent testimonials beat old ones
What to Avoid
- •Fake testimonials (obvious and damages trust)
- •Generic praise without specifics
- •Anonymous quotes (less credible)
- •Outdated testimonials from years ago
One specific testimonial with real results beats ten generic ones saying you are great.