How to Find Your First 10 Customers

Your first 10 customers won't come from ads or Product Hunt. They'll come from direct, personal outreach.

Where to Find Them

1. Your existing network

LinkedIn connections, Twitter followers, email contacts. Someone you know has the problem or knows someone who does.

2. Online communities

Reddit, Slack groups, Discord servers, Facebook groups. Find where your target users hang out and participate genuinely.

3. Competitor reviews

Read 1-star reviews of competitors. These people have the problem and are unhappy with current solutions. Reach out directly.

4. Job boards

Companies hiring for roles related to your problem are actively feeling the pain. The hiring manager is your prospect.

How to Reach Out

• •Be direct about what you're building
• •Mention their specific problem
• •Offer something free in exchange for feedback
• •Ask for 15 minutes, not a sale
• •Follow up once, then move on

What to Say

"Hey [name], I noticed you [specific signal]. I'm building [one sentence about your product]. Would you be open to trying it free in exchange for feedback?"

Numbers Game

• •100 outreach messages
• •20 responses
• •10 calls
• •3-5 first customers