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·4 min read

No-Code vs Custom Code: Which MVP Should You Build

No-code is great for validation. Custom code is great for scale. Know which phase you're in.

Quick Comparison

FactorNo-CodeCustom Code
Speed to launch1-2 weeks4-12 weeks
Upfront cost$0-200/mo$3k-15k+
Ongoing cost$50-500/moHosting only
FlexibilityLimitedUnlimited
ScalabilityLowHigh
MigrationStart overIterative

Choose No-Code When

  • Testing if people want this at all
  • Your product is mostly forms and workflows
  • You need to launch in under 2 weeks
  • Budget is under $2k
  • You'll rebuild once validated

Choose Custom When

  • Idea is already validated
  • You need custom logic or integrations
  • Scale is part of the business model
  • You have budget for quality
  • Speed of the app matters to users

Popular No-Code Tools

  • Bubble: full web apps
  • Webflow: marketing sites
  • Airtable: databases and workflows
  • Zapier: connect tools together
  • Carrd: simple landing pages

Hidden Costs of No-Code

  • Monthly fees add up quickly
  • Migration to custom code = start over
  • Performance issues at scale
  • Limited customization options
  • Vendor lock-in risk

No-code is a prototyping tool, not a product strategy. Use it to learn, then build properly.

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