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·4 min read

MVP Mobile vs Web: Which to Build First

Building both is expensive. Pick one to start. Here is how to decide.

Web First When

  • Users work at desks (B2B, productivity)
  • Complex data entry or workflows
  • SEO is important for discovery
  • Faster iteration is priority
  • Budget is limited

Mobile First When

  • On-the-go usage is core
  • Camera, GPS, or sensors needed
  • Consumer product with viral potential
  • Offline functionality required
  • Push notifications are critical

Comparison

FactorWebMobile
CostLowerHigher (2x typical)
Time to buildFasterSlower
DistributionInstant via URLApp store approval
UpdatesInstantStore review delay
Device featuresLimitedFull access
DiscoverabilitySEO possibleApp store search

The Middle Ground

  • PWA: Web app with mobile features
  • Responsive web: Works on all devices
  • Capacitor/React Native: One codebase, both platforms
  • Web MVP, mobile later: Most common approach

Decision Framework

Where will users primarily use your product?

At a desk:Start with web app
On the move:Consider mobile or PWA
Both equally:Start with responsive web

80% of MVPs should start with web. It is faster, cheaper, and easier to iterate. Go mobile when validated.

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